B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other realities concerning contemporary B2B advertising. We discuss exactly how the purchasing journey is now completely fragmented as well as the way that area building can help marketing professionals retake con… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities regarding modern B2B advertising. We talk about how the buying trip is now completely fragmented and the manner in which area building can aid marketers retake control of the exploration and need… Read More

TL; DR - If you require short-term outcomes, e.g., profits, do not think that the trick is capturing more demand. This strategy is becoming much less reliable, and also it's a means to shed valuable sources. Concentrate on developing need where you can get near-term wins. The buyer's trip can not be "bent to our will." If you can n… Read More

TL; DR - If you require short-term outcomes, e.g., income, don't think that the trick is recording more need. This strategy is coming to be less effective, as well as it's a means to burn priceless resources. Focus on developing need where you can get near-term victories. The customer's trip can not be "bent to our will." If you can… Read More